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Speed and Flexibility: Virtual Customer Journey Mapping

Knowing what a customer experiences or is supposed to experience as they interact with your organization or your product/service is critical to winning in the marketplace.  Organizations are increasingly relying on customer journey mapping to understand and design the optimal customer experience including the touch points customers have that can shape their perceptions and buying… Continue reading Speed and Flexibility: Virtual Customer Journey Mapping

Simplify Your Product & Software Design Efforts

There’s lots of ideas out there, but turning an idea into a real product is challenging. The best product designers are able to work virtually with their team members, and they develop a robust outline for  turning their ideas into marketable products. There are several effective product design methods.  For our purposes here, let’s look at… Continue reading Simplify Your Product & Software Design Efforts